Critter Control
Franchise Opportunity

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Business Description

Founded in 1982, Critter Control quickly became the nation's leading wildlife control company.

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Business Description

Critter Control® technicians perform a wide variety of wildlife management and home services including trapping, exclusion and damage repair, home maintenance, animal transportation, deodorizing, air purification, municipal animal control, and other wildlife management related products and services. Critter Control locations serve both residential and commercial customers, while geographical and seasonal factors influence the types of wildlife management and home services offered at a given time and place.

TARGET MARKETS

The Critter Control brand operates throughout North America. Current target markets are in areas with urban population centers of 500,000+ people in a given territory, which normally consists of two to four counties. Select markets are now available in the U.S. and Canada.

CRITTER CONTROL COMPETITIVE ADVANTAGE

The advantages of Critter Control are many – including a distinctive and easily recognized brand name, a top-ranked web presence, qualified and certified personnel, mentor networking opportunities, marketing support, group purchase discounts, comprehensive training, on-going training and more. Critter Control was one of the first companies to realize the market potential for urban wildlife management; and we have organized and expanded the concept nationwide. In 2009, Critter Control expanded into environmentally friendly pest management services, with alternatives to traditional chemical applications. Critter Control was one of the first companies in the U.S. to offer Integrated Pest Management (IPM), which includes a variety of ecologically responsible pest management services, products and methods that help to control general insect pests, while also addressing concerns about the environment. Over the years, Critter Control developed Critter Control Home Services to provide Attic & Crawlspace Restorations, Soffit & Louvre Vent Screen Guards, Dead Animal Removal & Odor Remediation, Caulking & Sealing, Chimney Cap Sales & Installation, Foundation Vent Sales & Installation, Gutter Cleaning & Leaf Guard Installation, Home Inspection & Consultation, Roof Repairs & Roof Vent Guards and Animal Feces Removal.

LIMITATIONS OF COMPETITORS

Competition is divided into four main categories:

a) Traditional pest control companies deal primarily with insects, and some rodents. Most do not have the tools, equipment, time or knowledge to deal with large vertebrate pests.

b) There are tens-of-thousands of individual nuisance animal control trappers around the country. They usually do not have the licenses, permits or insurance necessary to provide full service animal control to the public .

c) Municipal animal control officers primarily deal with dogs and cats, and are generally available only Monday through Friday, 9:00 am to 5:00 pm.

d) Government wildlife damage control consists primarily of people who handle agricultural damage complaints.

TRADEMARK AND PATENT PROTECTION

Critter Control, Inc. registered the Critter Control® trademark with the U.S. Patent and Trademark Office, application S.N.678,577 in 1988, and was issued a certificate of 'un-contestability' in 1993. Critter Control also holds trademarks for Critter Chatter®, Protecting People, Property & Wildlife®, Eco-Wise Pest Management® and our Raccoon Logos.